Privacy Policy
Last updated: 6 July 2026
Our position in one line
Luma is built privacy-first. We collect no personal data through this website, we never sell data to third parties, we process no personally identifiable information (PII) for our own purposes, and we operate in full compliance with the EU General Data Protection Regulation (GDPR).
What this website collects
This marketing website does not collect personal data. There are no tracking cookies, no advertising pixels, and no hidden analytics building a profile of you. You can browse every page without giving us anything about yourself.
If you choose to contact us or book a demo, you share only the details you type — such as your name, hotel, and email. We use those solely to reply to you and arrange the demo. Nothing more.
We do not sell your data
We do not sell, rent, trade, or share your data with third parties for marketing or any other commercial purpose. There is no data broker in our business model, and there never will be.
No PII processing
Luma is designed so that personally identifiable information is not required for the service to work. Guest interactions are handled to fulfil a request and are not repurposed, profiled, or sold. Where a hotel connects Luma to its own systems, the hotel remains the data controller and Luma acts only under its instruction.
Fully GDPR compliant
We follow the principles of the GDPR: lawful and transparent handling, data minimisation, purpose limitation, and storage limitation. You have the right to access, correct, or delete any information you have shared with us, and to object to its use, at any time. To exercise any of these rights, just contact us and we will act promptly and free of charge.
Security
Any information you send us is transmitted over encrypted connections and stored with reputable providers under appropriate safeguards. We keep it only as long as needed for the purpose you gave it, then remove it.
Contact
Questions about privacy, or a request about your data? Reach us at info@ardanmarketing.com and we will respond quickly.